With all the frustration among collectors about the direction Matchbox has taken this year, there are occasional signs that Matchbox is still the brand so many of us love. I still consider this a transition year for Matchbox. Mattel is obviously making a major effort to differentiate their two "wheels" brands, and that has moved Matchbox a little younger. But things evolve, and my hope is that Mattel will see that Matchbox still needs that element of realism, and we will see some of that return in 2013.
But at least realism is not totally gone. And is there any better evidence than this new model? Highly detailed, wonderfully constructed, and just plain beautiful. I have to think our rabid emergency collector friends will be all over this one.
Matchbox Classic Seagrave Fire Engine:
And just like the Hot Wheels Bentley we posted yesterday, the Seagrave is available over at Wheel Collectors, as are ALL of the models we will be featuring in this batch of First Looks. And remember to mention the Lamley Group for 10% off your entire order.
